Wrapped up the
first exhibition of the year on the 11th and 12th of
February !
Exciting new line
of products including a new range of Sarees in Silk and Silk cotton, Raw Silk
and tussar Stoles in Multiple Colours
and lighter Cotton and Silk Cotton Stoles in Vibrant colours of
spring. New additions for the new year
included hand embroidered stoles and dupatta’s , a new and exciting line of
hand -made home décor and vibrant contemporary and ethnic jewellery.
Hand embroidered
products are a favourite at Banna and we work with multiple products created
using several different forms of hand embroidery. We use
the Kasuti form of embroidery from North – Karnataka to create wall art,
photoframes, home linen, boxes and a wide range of clutch purses. This is a
form of embroidery that was traditionally done on sarees and is today being
promoted in the form of more usable end- products. In a similar manner products introduced this
new year were those created using Kantha work ( a form of embroidery from the
North- east of India) and traditional Chikankari from the North of India. Products included stoles, dupatta’s ,
homelinen etc. All these embroidered
products are made by self – help groups comprising of women who actively practice these forms of
embroidery as a traditional skill and art form.
Our line of
jewellery this time was a perfect mix of the casual and contemporary with
shades of ethinicity. Semi- precious
stones of different types set to ethinic and contemporary designs and an
interesting new line of casual jewellery using wooden beads in multiple
colours. This was perfectly matched
with handmade bags.
The excitement of
all the new products apart, the other exciting and heartening feature at this first exhibition of 2012 was that
almost everybody who walked in to buy products from us came in looking for “
Brand Banna” . It has only been about
six months since Banna started ! A hard, exhausting but invigorating six months
and to find so many people coming to look for our brand and our products was
very exciting … a confirmation , an affirmation that our hard work and humble
attempts to build the brand , market our products and vision and values was
bearing some fruit. People calling us (
from having seen our facebook page and products thereof ) to ask about the exhibition,
to ask about our products was indeed very heartening. People following us on social media also made
an appearance to take a look at what we had to offer. We had people coming in to buy jewellery and
sarees for the season ahead, people looking for simple and elegant hand-
crafted gift ideas, eco- friendly products ( which is another signature line at
Banna), our signature textiles and jewellery line etc. There was also a general interest and curiosity
amongst our regular buyers to understand the progress we have made in the last
six months since we started both in terms of products we have added as well as
our vision and how we see ourselves growing.
At Banna we
retail mainly through our exhibitions which are held once every six weeks and
through online sales. Another welcome
change this year has been the increase in the number of online enquires and
sales all a small testimony to the fact that the Banna brand is slowly getting
to be known …….. we hope to continue this trend as we take this year forward !
Some great new products being added, new exhibitions coming up shortly, finally
a fully functional website and several workshops where artists and customers
can connect directly to see understand and learn several art and craft forms …!!!!
No comments:
Post a Comment