Sunday 19 February 2012

Looking for Brand Banna !


Wrapped up the first exhibition of the year on the 11th and 12th of February !
   
Exciting new line of products including a new range of Sarees in Silk and Silk cotton, Raw Silk and tussar Stoles in Multiple Colours  and lighter Cotton and Silk Cotton Stoles in Vibrant colours of spring.  New additions for the new year included hand embroidered stoles and dupatta’s , a new and exciting line of hand -made home décor and vibrant contemporary and ethnic jewellery.
Hand embroidered products are a favourite at Banna and we work with multiple products created using several different forms of hand embroidery.  We use  the Kasuti form of embroidery from North – Karnataka to create wall art, photoframes, home linen, boxes and a wide range of clutch purses. This is a form of embroidery that was traditionally done on sarees and is today being promoted in the form of more usable end- products.  In a similar manner products introduced this new year were those created using Kantha work ( a form of embroidery from the North- east of India) and traditional Chikankari from the North of India.  Products included stoles, dupatta’s , homelinen etc.  All these embroidered products are made by self – help groups comprising of women  who actively practice these forms of embroidery as a traditional skill and art form.
Our line of jewellery this time was a perfect mix of the casual and contemporary with shades of ethinicity.  Semi- precious stones of different types set to ethinic and contemporary designs and an interesting new line of casual jewellery using wooden beads in multiple colours.   This was perfectly matched with handmade bags.
The excitement of all the new products apart, the other exciting and heartening feature  at this first exhibition of 2012 was that almost everybody who walked in to buy products from us came in looking for “ Brand Banna” .  It has only been about six months since Banna started ! A hard, exhausting but invigorating six months and to find so many people coming to look for our brand and our products was very exciting … a confirmation , an affirmation that our hard work and humble attempts to build the brand , market our products and vision and values was bearing some fruit.  People calling us ( from having seen our facebook page and products thereof ) to ask about the exhibition, to ask about our products was indeed very heartening.  People following us on social media also made an appearance to take a look at what we had to offer.  We had people coming in to buy jewellery and sarees for the season ahead, people looking for simple and elegant hand- crafted gift ideas, eco- friendly products ( which is another signature line at Banna), our signature textiles and jewellery line etc.  There was also a general interest and curiosity amongst our regular buyers to understand the progress we have made in the last six months since we started both in terms of products we have added as well as our vision and how we see ourselves growing.




At Banna we retail mainly through our exhibitions which are held once every six weeks and through online sales.  Another welcome change this year has been the increase in the number of online enquires and sales all a small testimony to the fact that the Banna brand is slowly getting to be known …….. we hope to continue this trend as we take this year forward ! Some great new products being added, new exhibitions coming up shortly, finally a fully functional website and several workshops where artists and customers can connect directly to see understand and learn several art and craft forms …!!!!

Wednesday 1 February 2012

The Ilkal Story



The Ilkal weave is a traditional weave from Karnataka in Southern India.
The Ilkal tradition comes from the ancient weaving centre in North Karnataka dating back to over a thousand years from approximately the 8th Century AD.  The Ilkal weave gets its name from the town of Ilkal in the Bagalkot district of Karnataka. This small town of Ilkal has been the centre point of this weaving tradition for centuries and it is here that age old weavers and artists can still be found carrying forward their age old traditions of weaving.
The Ilkal Sari is an integral part of the North Karnataka tradition. The growth of these saris is attributed to the patronage provided by the local chieftains in and around the town of Bellary/ Bagalkot. The availability of local raw materials helped in the growth of this sari.  While the town of Ilkal is the main weaving centre there are also several towns in and around ILkal, Hubli and Dharwad where looms and weavers are found.
The desire to find out more about this weave and the weavers carrying forward these traditions led me to undertake an adventurous and interesting journey to the dusty town of Ilkal. It is also important to understand here that while this is an ancient handloom tradition, this region in and around Ilkal in North Karnataka has only about 5000 handloom’s left as compared to a whopping 30,000 even as recently as 10 years ago ! Modern technology and the introduction of power looms has not only diminished and almost removed the use of Handlooms but has also taken away livelihood from several traditional weavers.  There is a marked difference between the Handloom (actually hand woven) sari and that which comes off a power loom – but more about this a little later.
I decided that the easiest way of getting to Ilkal would be to get to Hubli and drive from there to Ilkal. One can also alternately get to Bagalkot and drive down to Ilkal and getting there from Gadag (a gain in North Karnataka) is also another option.  The Distance from Hubli to Ilkal is about 130 kms and was undertaken in just under 5 hours!!!! Badly maintained state highways and mud roads for the most part contribute to making this distance a journey of almost 5 hours. The landscape around is stark! All you see are people busy in their fields and almost no vehicular traffic on this lonely route. Quite sure this is not a journey (by taxi) one might want to undertake alone!  The other thing common to most of North Karnataka is the difference in the local language spoken in these parts. While it is still Kannada ( Language spoken almost all through Karnataka) the dialect is very different making it difficult even for a native of the state like me – I usually manage very well with the Kannada I speak !
While one was prepared for Ilkal to be a really small town given it is in the interiors of North Karnataka, the one thing that struck me as we got near the town and slowly began driving through it was the extremely narrow and Dusty Lanes, Garbage dumps in almost every street corner and general unhygienic living conditions all over. For some reason the excitement of visiting one of the oldest weaving centres in the country had taken over leaving me un prepared for some of the obvious poverty one sees in Ilkal. The other thing here is that it is difficult to find a genuine and traditional weaver and if one if not prepared, has not done research etc there is every chance of meeting middle men.   My journey initially led me to the modest home of a weaver I had managed to find through extensive research and deep digging into my network.  Much to my disappointment the Saris he had (and it actually turned out that he was not a weaver himself) were not the type of Ilkal Saris I was looking for.  My search was for the old traditional rich Ilkal Silk Sari – one with Beautiful and bright colour combinations completely hand woven which also adds to its grandeur.  This man however was very hospitable and quickly understood my problem as well as what I was looking for and was kind enough to offer to take me to a traditional weaver,  to see his Handlooms and his Saris.  What is noteworthy here is that this man showed no hesitation in taking me to someone I was looking for however disappointed he might have been that I did not really want what he was looking for.
And thus we got back into my car and drove further into the interiors of the town of Ilkal passing huts and settlements, through mud roads on what seemed like a long and never ending journey to find what I was looking for. Somewhere in what I now know as the centre of this little town was a small non- descript looking white structure …. No walls, no compound, just this white structure.  This was a master weavers house I was told! You could only find this place if you knew someone locally! We entered this building through what I realised was the back entrance and were welcomed by a loud and deafening humming sound which actually comes from the constantly at work power looms. Once again a disappointment.  Power loom weaves was not what I was looking for! I was looking for actual Handloom products.  
This region in North Karnataka is actually very close to Karnataka’s neighbouring state of Maharashtra. For those of you familiar with the region, the two states have been engaged in a border dispute for decades.  My observations of the people from the town of Ilkal told me that they seemed to be culturally more inclined to Maharashtra’s including the language they spoke and the way they dressed.
Coming back to the master weaver I had just met.  He was from a family of weavers and weaving Ilkal saris was their traditional means of livelihood for generations.  After my initial disappointment on seeing the power looms, I was in for a surprise.  This building was the weaver’s workshop and home and tucked away in a corner of this workshop were four traditional handlooms.  My joy knew no bounds!  It seemed like I had finally found what I was looking for. Discussions with the weaver revealed that these handlooms were traditional looms set up by his predecessors. However by his own admission, the advent of power looms had forced him like all others to adopt and use power looms in order to stay in demand and be competitive.  You see saris that are woven off power looms are less expensive compared to authentic handloom saris. However in terms of feel and texture, they are much thinner and there is a certain richness to the colour and texture that is almost missing.
This Master Weaver took a lot of trouble to explain the intricacies of the weave to me and also the difference between the saris that some off a power loom and those which come off a hand loom. The Ilka Saris are not only part of an age old weaving tradition, but also are an integral part of bridal trousseaus. These saris are also traditionally used for Kasogi Embroidery which is another interesting art form from the region.  The Ilkal Saris are available in pure silk, Silk- cotton and cotton weaves.  While the Pallav designs are similar in all saris the speciality of these saris lie in their vibrant colour combinations and border designs.  Some borders are simple with no temples, and then there are the borders with small temples (known as Kyadgi) and the borders with large temples (called Dund).
The weaver was also at pains to explain that sad as it may be, these saris do not find a very large market in the rest of Karnataka due to a lack of overall awareness.  They are however popular in the neighbouring state of Maharashtra due to cultural similarities. This has also promoted a lot of traditional weavers to move away from the town of Ilkal for better prospects. Also the largest buyers of these Saris in Karnataka are large retailers in the Hubli Dharwad area. Here too the only saris that really sell are those that are woven on power looms.  There are not too many takers for traditionally hand woven Ilkal Saris and therefore it is also hard to find Labour and weavers who will work on Handlooms. They are all either working on power looms or have simply given up this profession for better prospects.
The living conditions and obvious poor standard of living across this town now somehow explained itself.  That being said the weaver and his family were extremely welcoming and I was also treated to an authentic North Karnataka lunch complete with their traditional “ Jollada Rotti “ and “ yenne kai “ meal – ( Corn bread and a Brinjal Gravy).
My journey to Ilkal was indeed a revelation. I had expected some of what I saw but was also surprised and saddened by the State of affairs at the weaving centres. Having successfully completed by search for traditional Ilkal weaves and their weavers, I knew clearly that there was a lot of work to be done in terms of re-creating a market for the Ilkal Saris and creating awareness for the beautiful hand woven Saris.







We now work with traditional Ilkal weaves at Banna Creations! All saris and colours can be customised based on specific requirements.